Tariffs' shadow hangs over earnings season with concerns topping 2018

Tariffs' shadow hangs over earnings season with concerns topping 2018
Analysis finds mentions of tariffs at earnings calls exceeded levels seen in President Trump's first term, adding to consumer worries of higher inflation.
FEB 27, 2025
By  Bloomberg

As some of the world’s largest companies report earnings, one topic is dominating the conversation: tariffs.

The topic has come up about 700 times during quarterly earnings calls for S&P 500 companies — a grouping of the world’s largest publicly traded businesses — according to a Bloomberg News analysis of transcripts. That’s an all-time high in data going back to 2005 and slightly above the number seen in 2018, when President Donald Trump first enacted tariffs.

The White House is moving forward with an aggressive protectionist policy that includes 10% tariffs on all goods from China. Trump also plans to soon follow up with levies on aluminum and steel, as well as 25% duties on imports from Mexico and Canada — the nation’s two largest trading partners.

It’s been hard for businesses to dodge tariff-related questions from analysts this earnings season, but many have so far downplayed the impact. 

“We went through tariffs in the first President Trump administration,” Donald Allan, chief executive officer for Stanley Black & Decker Inc., said on a Feb. 5 earnings call. “We figured out how to navigate it back then. And we’ve built some muscle.”

Some have been more blunt in their assessments. Shoe retailer Steven Madden Ltd. plans to raise prices this year. Kontoor Brands Inc. — maker of the Lee and Wrangler jeans — is mulling doing the same. Others including Chinese fast-fashion giant Shein are adjusting their supply chains to mitigate some of the impact.

“We are cautious on our outlook for 2025 as we face meaningful near-term headwinds,” Steve Madden CEO Edward Rosenfeld said on the company’s earnings call Wednesday. “Most notably, our earnings will be negatively impacted by new tariffs on goods imported into the United States and by our efforts to aggressively diversify production out of China.”

It’s not only on Wall Street that tariffs have been top of mind. Gauges of consumer sentiment have dipped this month in large part due to expectations that Trump’s levies will translate into higher prices. Long-term inflation views now stand at the highest level in almost 30 years, data from the University of Michigan showed last week.

“The consumer right now is confused,” Kontoor CEO Scott Baxter said during the company’s quarterly call with analysts Tuesday. “If you just put yourself in their seat, they’re worried about work. They’re worried about the businesses that they’re in. Are those going to be impacted by some of the layoffs, the tariffs, the current situation right now?”

Latest News

Advisors handicap the brewing battle between Trump and Powell
Advisors handicap the brewing battle between Trump and Powell

It's a showdown for the ages as wealth managers assess its impact on client portfolios.

Savvy Wealth wooes Commonwealth advisors with Fidelity advantage
Savvy Wealth wooes Commonwealth advisors with Fidelity advantage

CEO Ritik Malhotra is leveraging Savvy Wealth's Fidelity partnership in offers to Commonwealth advisors, alongside “Acquisition Relief Boxes” filled with cookies, brownies, and aspirin.

Elder fraud complaints surge past $4.8 billion as investment scams lead losses
Elder fraud complaints surge past $4.8 billion as investment scams lead losses

Fraud losses among Americans 60 and older surged 43 percent in 2024, led by investment schemes involving crypto and social manipulation.

Apollo ramps up retail push with 'New Markets' division
Apollo ramps up retail push with 'New Markets' division

The alternatives giant's new unit, led by a 17-year veteran, will tap into four areas worth an estimated $60 trillion.

Commonwealth advisors, employees, let it all hang out on Reddit
Commonwealth advisors, employees, let it all hang out on Reddit

"It's like a soap opera," says one senior industry executive.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.