A huge opportunity for RPAs: Health care

A huge opportunity for RPAs: Health care
As retirement plans shifted from employer funded to employee funded, that has also happened over the past decade with health care plans.
NOV 04, 2021

The passage of the Consolidated Appropriates Act of 2021 is proving to be a disruptive force for the health care industry.

One of the key elements of the CAA is that it clearly makes sponsors of benefits plans a “capital F” fiduciary. The reality is benefit plan sponsors under the Employee Retirement Income Security Act have been fiduciaries since 1974. What is different now?

Like with the retirement industry 25 years ago, employers funded 100% of the health benefit plans for their employees, as they did with their retirement benefits. As retirement plans shifted from employer funded to employee funded, that has also happened over the past decade with health care plans. On average, employees are paying 10% to 50% of the cost of their health care – and those costs are increasing every year.

This is the reason why the government is now more focused on health care benefits than it has been in the past. When it is employees' money at stake, the government takes notice. This law brings a significant market opportunity for fiduciary plan advisers.

It is estimated that there are more than 17 million lay fiduciaries in the U.S. today. Many plan sponsors are not aware of the mandates that became effective with the passage of the CAA in December 2020 nor the additional requirements they need to meet this year and thereafter. When a fiduciary does not have the expertise to be able to perform their duties, they are obligated to seek the services of an expert who can.

Many of you will remember what the retirement industry was like before the RIA revolution. How many retirement fiduciary advisers were around 25 years ago? Very few. Which group gained the greatest amount of the adviser market share over the past 25 years? RIAs.

How many health plan benefit advisers sign off as a co-fiduciary on their clients’ health plans today? So far, we have not found one.

Just as we saw with the retirement industry, plan sponsors will be looking for fiduciary support with their benefit plans. Retirement advisers have a huge opportunity to provide oversight. In fact, one national RIA firm has already created a separate entity specifically designed to support their clients’ health benefit plan fiduciary requirements.

The RIA model as we know it today in retirement does not exist in health care. As we saw with the retirement industry, transparency, disclosure and a prudent fiduciary process led to a substantial decrease in plan costs for both employers and their employees, while creating better outcomes. Transparency and disclosure in health care will follow the same path. The only real question is, “Who is going to take market share first?”

Learn about the CAA requirements at the Innovu CAA resource pages.

Francesca Messano is a managing director at Innovu, a firm that works with advisers and employers to identify health care savings.

Latest News

Carson, Lido strengthen RIA networks with bicoastal deals
Carson, Lido strengthen RIA networks with bicoastal deals

Carson is expanding one of its relationships in Florida while Lido Advisors adds an $870 million practice in Silicon Valley.

Goldman gets shareholder backing on $80M executive bonus packages
Goldman gets shareholder backing on $80M executive bonus packages

The approval of the pay proposal, which handsomely compensates its CEO and president, bolsters claims that big payouts are a must in the war to retain leadership.

Integrated Partners, Kestra welcome multigenerational advisor teams
Integrated Partners, Kestra welcome multigenerational advisor teams

Integrated Partners is adding a husband-wife tandem to its network in Missouri as Kestra onboards a father-son advisor duo from UBS.

Trump not planning to fire Powell, market tension eases
Trump not planning to fire Powell, market tension eases

Futures indicate stocks will build on Tuesday's rally.

From stocks and economy to their own finances, consumers are getting gloomier
From stocks and economy to their own finances, consumers are getting gloomier

Cost of living still tops concerns about negative impacts on personal finances

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.