How Mesirow used worker incentives to promote wellness

When Mesirow Financial Inc. offered its employees free physicals a few years ago, only about a third of the 875 employees in its Chicago headquarters participated. For the most recent round of tests in early October, more than 750 people turned out.
JAN 30, 2012
When Mesirow Financial Inc. offered its employees free physicals a few years ago, only about a third of the 875 employees in its Chicago headquarters participated. For the most recent round of tests in early October, more than 750 people turned out. What's changed? The financial services firm has devised a far-reaching wellness program complete with website, logo (a person in the middle of a heart) and a full schedule of events. A carrot helps, too: Anybody showing up for the physical this year got an automatic $360 discount on his or her health insurance. Four hundred Mesirow employees showed up for free flu shots in October — the firm picked up the $25 cost. Smokers pay an extra $20 a month for their health insurance, but the company removes that surcharge for anybody completing a Mesirow-sponsored smoking-cessation course, which can include private coaching. “As recently as four years ago, we did very little of anything here,” said Teri Raimondi, a Mesirow senior human resources specialist. The program was started at the behest of president Richard Price and chairman and chief executive James Tyree. Mr. Tyree is facing health challenges of his own, announcing recently that he has been diagnosed with stomach cancer. “Wellness is important to top management, and now it's important to the entire company,” Ms. Raimondi said. The firm doesn't pick up the tab for everything. Mesirow sets aside a conference room for weekly lunch-time meetings of Weight Watchers, with each participant paying $180 for a 17-week course. Twenty-five people are enrolled. Roughly 450 people turned out for a wellness fair Sept. 16 that featured chiropractors, nutritionists, doctors, dentists, podiatrists and optometrists. Just three months ago, Mesirow's vending machines got a makeover, with most candy bars and other sweets banished in favor of healthier choices. The machines feature dried apple chips, trail mix, non-buttered popcorn and baked potato chips. Each machine is color coded according to its health quotient, with the healthiest painted green and the worst red. About 70% of the machines are green. Cardiovascular fitness has be-come important. Nearly 150 employees took part in a recent American Heart Association walk, with Mr. Price among them and Mr. Tyree donating $50 to the association for each Mesirow participant. In addition, the firm has instituted a stair-walking program each Tuesday, with employees encouraged to walk to their offices, some of which are 16 stories up. Most unusual of all: Mesirow has installed a so-called walking workstation. It's a treadmill with a top speed of 2 mph that features its own computer and phone, all designed by office furniture maker Steelcase Inc. There is only one so far; employees sign up in advance to reserve time on it. The firm might install more, depending on demand. The walking workstation is proof that “wellness programs can come in all shapes and sizes,” said Debbi Brooks, divisional vice president of wellness programs at Blue Cross and Blue Shield of Illinois. This story first appeared in sister publication Crain's Chicago Business.

Latest News

New York Dems push for return of tax on stock sales
New York Dems push for return of tax on stock sales

The looming threat of federal funding cuts to state and local governments has lawmakers weighing a levy that was phased out in 1981.

Human Interest and Income Lab streamline workflows for retirement-focused advisors
Human Interest and Income Lab streamline workflows for retirement-focused advisors

The fintech firms' new tools and integrations address pain points in overseeing investment lineups, account monitoring, and more.

Buy or sell Canada? Wealth managers watch carefully as Canadians head to the polls
Buy or sell Canada? Wealth managers watch carefully as Canadians head to the polls

Canadian stocks are on a roll in 2025 as the country prepares to name a new Prime Minister.

Carson, Lido strengthen RIA networks with bicoastal deals
Carson, Lido strengthen RIA networks with bicoastal deals

Carson is expanding one of its relationships in Florida while Lido Advisors adds an $870 million practice in Silicon Valley.

Goldman gets shareholder backing on $80M executive bonus packages
Goldman gets shareholder backing on $80M executive bonus packages

The approval of the pay proposal, which handsomely compensates its CEO and president, bolsters claims that big payouts are a must in the war to retain leadership.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.