OneDigital inks deal for Wintrust’s retirement advisory business

OneDigital inks deal for Wintrust’s retirement advisory business
The acquisition will see $2.6 billion in retirement planning assets for over 40,000 participants added to OneDigital’s book.
FEB 16, 2024

OneDigital Investment Advisors is continuing to solidify its position in the retirement plan advisory market with another significant acquisition.

Though its subsidiary OneDigital Investment Advisors, the insurance brokerage, financial services, and HR consulting firm has entered into a strategic partnership with Wintrust Investments to acquire the latter’s retirement benefits advisors division.

The move is expected to extend OneDigital's influence in the retirement planning sector, particularly in the Chicago area, where both companies have established operations.

The acquisition is aimed at enhancing the retirement plan servicing business for both entities, bringing together OneDigital's comprehensive advisory services with Wintrust's client base and market presence.

“We are delighted that Wintrust Retirement Benefits Advisors has chosen to unite with OneDigital,” Vincent Morris, president of retirement and wealth at OneDigital, said in a statement. “The decision to align our strengths underscores a shared commitment to providing holistic, customized retirement planning and solutions that elevate client outcomes.”

Once completed, the deal will integrate over $2.6 billion in retirement plan assets into OneDigital’s already hefty portfolio of more than $100 billion, including management advisory accounts associated with retirement plan assets for over 40,000 participants across more than 200 client sponsors.

The strategic relationship also includes an ongoing referral partnership between OneDigital and Wintrust, aimed at driving additional scale and capabilities to benefit Wintrust's clients who sponsor workplace retirement savings plans.

The Wintrust retirement benefits advisors team, led by Dan Peluse, will continue to assist clients under the larger umbrella of OneDigital, joining forces with OneDigital’s existing teams to offer a broader set of resources.

“This deal will enable us to increase the value we can create for our clients through better purchasing power with both plan administrators and investment management firms and an expanded service offering beyond fiduciary plan consulting,” said Tom Zidar, chairman and CEO of Wintrust Wealth Management.

OneDigital’s Thursday announcement of its Wintrust acquisition comes several weeks after another deal with RIA WealthSource Partners, which will see $2 billion across nine states added to OneDigital’s book.

More recently, it made its debut in the property and casualty insurance space by snapping up St. Louis-based HM Employee Benefits and Risk Management.

Here's why financial advisors should hire military spouses for their practices

Latest News

Integrated Partners, Kestra welcome multigenerational advisor teams
Integrated Partners, Kestra welcome multigenerational advisor teams

Integrated Partners is adding a mother-son tandem to its network in Missouri as Kestra onboards a father-son advisor duo from UBS.

Trump not planning to fire Powell, market tension eases
Trump not planning to fire Powell, market tension eases

Futures indicate stocks will build on Tuesday's rally.

From stocks and economy to their own finances, consumers are getting gloomier
From stocks and economy to their own finances, consumers are getting gloomier

Cost of living still tops concerns about negative impacts on personal finances

Women share investing strengths, asset preferences in new study
Women share investing strengths, asset preferences in new study

Financial advisors remain vital allies even as DIY investing grows

Trump vows to 'be nice' to China, slash tariffs
Trump vows to 'be nice' to China, slash tariffs

A trade deal would mean significant cut in tariffs but 'it wont be zero'.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.