Snowden Lane, the top-ranked independent with an advisor-owned model, is extending its focus on growth and talent acquisition by elevating one of its top-performing senior partners to a position of greater responsibility.
On Tuesday, Snowden Lane Partners revealed it has appointed Alex Bryer, senior partner and managing director of its Bethesda, Maryland office, to an expanded leadership role as the firm’s national recruiting lead.
Bryer will retain his current client-facing responsibilities while collaborating with Snowden Lane’s leadership team and external recruiters to attract experienced advisory teams.
“Alex is an experienced, senior leader at Snowden Lane who has already demonstrated his ability to recruit quality advisors and substantially grow his own practice,” Greg Franks, managing partner, president, and COO of Snowden Lane said in a statement Tuesday. “We’re confident Alex will be invaluable in accelerating our firm’s growth in 2025 and beyond.”
Founded in 2011, Snowden Lane operates 16 offices and employs 147 professionals, including 82 advisors. After working for 21 years at Merrill Lynch, Bryer joined Snowden Lane in 2015 and currently leads a team overseeing over $1 billion in client assets.
Bryer's appointment follows a strong year for Snowden Lane’s recruiting efforts, which have helped bring in 13 advisors managing $1.8 billion in client assets since September 2023. Among its 2024 moves, the firm swiped a $1 billion team from Morgan Stanley in June and welcomed a $208 million mother-son advisor duo in February.
The firm also boasted 20 percent year-over-year revenue growth as it opened new offices in Boca Raton, Florida; Golden, Colorado; and Philadelphia, Pennsylvania.
Rob Mooney, managing partner and CEO of Snowden Lane, highlighted Bryer’s appointment as part of a broader effort to integrate existing advisors into leadership roles. “Ensuring our existing advisors play key roles in the future of our firm is a priority,” said Mooney. “Alex is an ideal reflection of our firm’s values for prospective advisors.”
Since inception, Snowden Lane's recruitment strategy has focused on attracting top-calibre professionals. It's emerged as a destination for elite breakaway talent from the likes of Morgan Stanley, Merrill Lynch, UBS, Wells Fargo, and JPMorgan, as well as Raymond James and Fieldpoint Private.
For his part, Bryer expressed excitement at his role in advancing the firm's recruitment strategy.
“I believe our firm is at an inflection point, and I’m looking forward to playing a positive role in Snowden Lane’s continued evolution,” he said.
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