| Rank | Firm | Total AUM ($M) |
|---|---|---|
| 1 | Morgan Stanley Smith Barney LLC | $329,704.6 |
| 2 | Merrill Lynch Pierce Fenner & Smith Inc. | $321,411.0 |
| 3 | Wells Fargo Advisors LLC | $220,584.9 |
| 4 | UBS Financial Services Inc. | $185,299.7 |
| 5 | Ameriprise Financial Services Inc. | $103,385.3 |
| 6 | LPL Financial LLC | $83,580.2 |
| 7 | RBC Capital Markets LLC | $44,597.8 |
| 8 | William Blair & Co. LLC | $43,968.0 |
| 9 | Robert W. Baird & Co. Inc. | $39,514.3 |
| 10 | Raymond James & Associates Inc. | $38,307.6 |
| 11 | Commonwealth Financial Network | $27,738.0 |
| 12 | Citigroup Global Markets Inc. | $21,244.0 |
| 13 | Wells Fargo Advisors Financial Network LLC | $20,235.9 |
| 14 | Stifel Nicolaus & Co. Inc. | $15,904.1 |
| 15 | Credit Suisse Securities LLC | $14,573.1 |
| 16 | Moneta Group Investment Advisors LLC | $11,006.6 |
| 17 | Janney Montgomery Scott LLC | $10,911.9 |
| 18 | Financial Network Investment Co. | $10,297.0 |
| 19 | Morgan Keegan & Co. Inc. | $9,652.2 |
| 20 | Denver Investments | $9,397.9 |
| 21 | Axa Advisors LLC | $9,090.3 |
| 22 | NFP Securities Inc. | $8,009.0 |
| 23 | Lincoln Financial Advisors Co. | $7,655.5 |
| 24 | Waddell & Reed Inc. | $7,593.2 |
| 25 | Edelman Financial Services LLC | $7,106.1 |
| 26 | D.A. Davidson & Co. | $6,167.1 |
| 27 | Oppenheimer & Co. Inc. | $6,011.7 |
| 28 | Suntrust Investment Services Inc. | $5,860.4 |
| 29 | First Command Financial Planning Inc. | $5,732.4 |
| 30 | Thrivent Investment Management Inc. | $4,777.9 |
| 31 | Davenport & Co. LLC | $4,714.9 |
| 32 | Tiaa-Cref Advice and Planning Services | $4,582.3 |
| 33 | Metlife Securities Inc. | $4,547.2 |
| 34 | ING Financial Partners Inc | $4,338.5 |
| 35 | National Planning Co. | $4,166.7 |
| 36 | Park Avenue Securities LLC | $3,973.8 |
| 37 | Scott & Stringfellow LLC | $3,863.2 |
| 38 | J.J.B. Hilliard W.L. Lyons LLC | $3,735.5 |
| 39 | Hefren-Tillotson Inc. | $3,688.2 |
| 40 | Securian Financial Services Inc. | $3,660.7 |
| 41 | G.W. & Wade LLC | $3,641.6 |
| 42 | Valley Forge Asset Management Corp. | $3,506.0 |
| 43 | FSC Securities Co. | $3,488.4 |
| 44 | Multi-Financial Securities Co. | $3,362.7 |
| 45 | Lincoln Investment Planning Inc. | $3,142.2 |
| 46 | Allegheny Investments Ltd. | $3,022.3 |
| 46 | Allegheny Financial Group Ltd. | $3,022.3 |
| 48 | Prudential Financial Planning Services | $2,905.9 |
| 49 | Transamerica Financial Advisors Inc. | $2,691.7 |
| 50 | VSR Advisory Services | $2,641.8 |
Carson is expanding one of its relationships in Florida while Lido Advisors adds an $870 million practice in Silicon Valley.
The approval of the pay proposal, which handsomely compensates its CEO and president, bolsters claims that big payouts are a must in the war to retain leadership.
Integrated Partners is adding a husband-wife tandem to its network in Missouri as Kestra onboards a father-son advisor duo from UBS.
Futures indicate stocks will build on Tuesday's rally.
Cost of living still tops concerns about negative impacts on personal finances
RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.
As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.
