Top 5 robo-advisers by AUM

Top 5 robo-advisers by AUM
It is no secret that financial giants like Charles Schwab and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.
MAR 11, 2016
It is no secret that financial giants like Charles Schwab & Co. and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management. 2020 UPDATE: Top 5 largest robo-advisers by AUM - Vanguard reigns king for incumbents disrupting the robo-adviser space, while Betterment continues to manage the most assets among independents Schwab and Vanguard both launched automated platforms last year — Schwab Intelligent Portfolios, its retail version, in March, its institutional version Schwab Institutional Intelligent Portfolios in June and Vanguard Personal Advisor Services in May — but both have accumulated assets quickly, from new and also existing accounts. Meanwhile, Betterment has been expanding, with the launch of Betterment Institutional in late 2014 and Betterment for Business, a 401(k) plan provider for employers. Wealthfront is staying true to its robo roots and staying direct-to-consumer.
Robo's AUM breakdown (in millions)
Robos 2016 Jan 2015 Jan Yearly change 2015 by quarter
Financial Engines** 104,426 88,200 ▴18.4%
Vanguard** 31,000 N/A N/A
Schwab* 5,300 N/A N/A
Betterment 3,228 1,105 ▴192.1%
Wealthfront 2,613 1,703 ▴53.4%
Personal Capital** 1,518 862 ▴76.2%
Future Advisor 695 232 ▴199.2%
Asset Builder 686 616 ▴11.4%
Blooom 157 26 ▴501.8%
Acorns 87 5 ▴1712.5%
SigFig 70 59 ▴17.6%
WiseBanyan 35 20 ▴74.6%
Hedgeable 35 3 ▴1278.0%
Covestor 16 27 ▾38.3%
TradeKing 12 1 ▴857.7%
Source: SEC Form ADVs
Note: * Schwab: Q1 data not available, Q4 data according to a Schwab spokesman; includes Schwab Intelligent Portfolios and Schwab Institutional Intelligent Portfolios; ** hybrid robo-models

Latest News

Integrated Partners, Kestra welcome multigenerational advisor teams
Integrated Partners, Kestra welcome multigenerational advisor teams

Integrated Partners is adding a mother-son tandem to its network in Missouri as Kestra onboards a father-son advisor duo from UBS.

Trump not planning to fire Powell, market tension eases
Trump not planning to fire Powell, market tension eases

Futures indicate stocks will build on Tuesday's rally.

From stocks and economy to their own finances, consumers are getting gloomier
From stocks and economy to their own finances, consumers are getting gloomier

Cost of living still tops concerns about negative impacts on personal finances

Women share investing strengths, asset preferences in new study
Women share investing strengths, asset preferences in new study

Financial advisors remain vital allies even as DIY investing grows

Trump vows to 'be nice' to China, slash tariffs
Trump vows to 'be nice' to China, slash tariffs

A trade deal would mean significant cut in tariffs but 'it wont be zero'.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.