Wealth Enhancement Group has expanded its reach into Utah with its latest RIA acquisition.
The national independent revealed that it has acquired Rock House Financial, an independent registered investment advisor based in Farmington, Utah.
The deal adds a 10-person team, including four financial advisors and six support staff, to Wealth Enhance Group’s operations.
The team, which is led by founder Bob Aamodt alongside advisors Nicole Roberts and Zach Nelson, manages more than $272 million in client assets, catapulting Wealth Enhancement Group’s total client assets past the $85.7 billion mark.
Rock House Financial provides a wide range of services such as financial planning, asset management, charitable giving strategies, and advice on retirement plans for small businesses.
Founded in 1998 by Aamodt, Rock House Financial primarily serves clients along the Wasatch Front. The firm's advisors have experience working with business owners, women, and social media influencers.
“We are excited to establish a presence in Utah through our latest partnership with Rock House Financial,” Jeff Dekko, CEO of Wealth Enhancement Group, said in a statement.
Dekko commended his firm’s latest additions, noting their passion to “[help create] a more confident future for their clients.”
“This partnership will increase our ability to continue offering exceptional service, advice, and investment solutions to our clients,” said Aamodt, who has more than 26 years of experience as a financial advisor and 21 years registered with Finra according to his BrokerCheck profile.
Aamodt also highlighted the opportunity to shift IT, compliance, legal, and several other functions to Wealth Enhancement Group’s central functions.
The firm’s acquisition of Rock House Financial comes on the heels of its adding the $123 million hybrid RIA Peak Financial Services in Massachusetts, which marks its fourth stake planted in the state.
Immediately prior to that, the firm gained another foothold in Texas with $254M RIA Starfox Financial Services.
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