Top 5 robo-advisers by AUM

Top 5 robo-advisers by AUM
It is no secret that financial giants like Charles Schwab and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.
MAR 11, 2016
It is no secret that financial giants like Charles Schwab & Co. and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management. 2020 UPDATE: Top 5 largest robo-advisers by AUM - Vanguard reigns king for incumbents disrupting the robo-adviser space, while Betterment continues to manage the most assets among independents Schwab and Vanguard both launched automated platforms last year — Schwab Intelligent Portfolios, its retail version, in March, its institutional version Schwab Institutional Intelligent Portfolios in June and Vanguard Personal Advisor Services in May — but both have accumulated assets quickly, from new and also existing accounts. Meanwhile, Betterment has been expanding, with the launch of Betterment Institutional in late 2014 and Betterment for Business, a 401(k) plan provider for employers. Wealthfront is staying true to its robo roots and staying direct-to-consumer.
Robo's AUM breakdown (in millions)
Robos 2016 Jan 2015 Jan Yearly change 2015 by quarter
Financial Engines** 104,426 88,200 ▴18.4%
Vanguard** 31,000 N/A N/A
Schwab* 5,300 N/A N/A
Betterment 3,228 1,105 ▴192.1%
Wealthfront 2,613 1,703 ▴53.4%
Personal Capital** 1,518 862 ▴76.2%
Future Advisor 695 232 ▴199.2%
Asset Builder 686 616 ▴11.4%
Blooom 157 26 ▴501.8%
Acorns 87 5 ▴1712.5%
SigFig 70 59 ▴17.6%
WiseBanyan 35 20 ▴74.6%
Hedgeable 35 3 ▴1278.0%
Covestor 16 27 ▾38.3%
TradeKing 12 1 ▴857.7%
Source: SEC Form ADVs
Note: * Schwab: Q1 data not available, Q4 data according to a Schwab spokesman; includes Schwab Intelligent Portfolios and Schwab Institutional Intelligent Portfolios; ** hybrid robo-models

Latest News

Buy or sell Canada? Wealth managers watch carefully as Canadians head to the polls
Buy or sell Canada? Wealth managers watch carefully as Canadians head to the polls

Canadian stocks are on a roll in 2025 as the country prepares to name a new Prime Minister.

How are tech-boosted advisors spending their "time tax refund"?
How are tech-boosted advisors spending their "time tax refund"?

Two C-level leaders reveal the new time-saving tools they've implemented and what advisors are doing with their newly freed-up hours.

Indivisible Partners selects DPL to arm advisors for insurance business
Indivisible Partners selects DPL to arm advisors for insurance business

The RIA led by Merrill Lynch veteran John Thiel is helping its advisors take part in the growing trend toward fee-based annuities.

RIA M&A stays brisk in first quarter with record pace of dealmaking
RIA M&A stays brisk in first quarter with record pace of dealmaking

Driven by robust transaction activity amid market turbulence and increased focus on billion-dollar plus targets, Echelon Partners expects another all-time high in 2025.

New York Dems push for return of tax on stock sales
New York Dems push for return of tax on stock sales

The looming threat of federal funding cuts to state and local governments has lawmakers weighing a levy that was phased out in 1981.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.