Former RBC advisor focuses on ‘expanding access for everyone’

Zack Hubbard’s first gig in the wealth management industry was an operations associate at RBC Wealth Management. It was the simple pleasures of processing paperwork, answering phones and greeting clients that made the director of financial planning and participant engagement at Virginia-based Greenspring Advisors fall in love with the industry.

“I was fortunate to have a lot of really great mentors there and be afforded the opportunity to work through a lot of different roles and capacities and really learn a ton,” Hubbard says.

Citing his passion to “expand access to everyone for advice,” he left RBC to become a participant advisor at Greenspring. He has since developed the firm’s platform, leading the financial planning team.

“There’s 60 thousand people that roll up to that platform. They have access to one-on-one advice anytime from a CFP, which is a good start, but we still have a lot more that we want to serve,” he admits. “That’s my driving mission: to expand access to everybody for financial planning advice.”

His driving mission is one of the reasons Hubbard is being recognized for as an InvestmentNews Awards 2024 Excellence Awardee, with the winners announced on June 20 at 583 Park Avenue, New York City in a glitzy, red carpet ceremony. Click here to register to attend.

Reflecting on his role as a financial advisor, Hubbard highlights the best feeling in the world is “giving somebody permission to do something that they’ve always wanted to do, but never thought they could.”

“It is challenging, we don’t get to do it very often,” he said. Part of that is because there’s not a lot of people that have access to it and there are a lot of people that still aren’t ready to take that next step. We’re still trying to figure out how we’re going to stretch $20 ready to make the end of the week.

The biggest challenge he’s working out is getting to client’s financial habits earlier. “How do we get to people when they’re just starting out and help them develop and nail down those good habits right away?”

For more details about the InvestmentNews Awards, including a list of all finalists and details of how to attend, follow this link.

Related Topics: RBC Wealth Management