Subscribe

Seeking help for college

More American families are asking financial advisers for help saving for college, and nearly all those families have…

More American families are asking financial advisers for help saving for college, and nearly all those families have accumulated much more toward their goal than the typical family, according to a Fidelity Investments survey.

About 89% of those who have an adviser already have started saving funds to cover the rising cost of tuition and other college expenses, compared with 69% of all families, according to the survey, which comprised 2,538 families with children 18 and under and annual income of at least $30,000.

About 57% of families using an adviser are investing in a tax-advantaged college savings plan, such as a Section 529 plan.

One-third of parents use advisers to help with college savings decisions, a jump from just 21% seven years ago when Fidelity began its annual College Savings Indicator study.

Those working with an adviser have accumulated 57% of their goal so far, compared with the average family, which has amassed 34% of its college savings goal, according to the survey, conducted by Research Data Technology Inc. in June.

Advisers also are helping clients talk to their kids about college costs.

About 45% of families with an adviser use materials from their adviser in discussions with their children about saving for college, and 10% of advised families have their student meet with the professional themselves to discuss college finances.

“Paying for college is a stressful topic, and adding a third-party financial professional may help take some of the emotion out of these highly charged, yet important, conversations,” said Matt Golden, vice president of college savings for Fidelity Financial Advisor Solutions.

Cheaper options

Advisers can help parents and students discuss some options for saving on costs, such as going to a cheaper public school over a private school or having the student attend a community college for two years and then moving to a more expensive institution for the final two years, he said.

The college topics that parents in the survey said they are talking to their advisers about include strategies for efficient college savings, tax benefits of 529 plans, strategies for efficient withdrawals of college funds, parents’ and children’s debt, and the financial aid process.

About a quarter of those who have advisers said they also have discussed the child’s anticipated salary after graduating, researching schools and the major that the student plans to pursue, according to the study.

Related Topics:

Learn more about reprints and licensing for this article.

Recent Articles by Author

Celebration of women fostering diversity in the financial advice profession

Honoring the 2020 and 2019 InvestmentNews Women to Watch for their achievements and dedication to improving the financial advice profession.

Merrill Lynch veteran Michelle Avan dies

Avan recently became SVP and head of global women's and under-represented talent strategy, global human resources for Bank of America.

Finalists for Women in Asset Management Awards announced

More than 100 individuals were named on the short list for awards in 16 categories; the winners will be announced on Sept. 9.

Rethinking advisory fees means figuring out value

Most advisers still charge AUM-based fees, but that's not likely to be the case in 10 years, according to Bob Veres. Some advisers are now experimenting with alternative fee models.

Advisers need focus on growth and relationships, especially now

Business development expert Robyn Crane believes financial advisers need to be taking advantage of this unique time.

X

Subscribe and Save 60%

Premium Access
Print + Digital

Learn more
Subscribe to Print