Adrian Johnstone

Adrian Johnstone is the CEO and co-founder of Practifi, a performance optimization platform for the wealth management industry. With over 20 years of experience helping advisory firms leverage technology for growth, he offers deep insight into advisors' every day needs. A regular speaker at industry events in Australia and the US, Johnstone is dedicated to building relationships and driving innovation in wealth management.

Adrian Johnstone
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Financial advisors, what is your volatility game plan for client management?
NEWS OPINION MAR 14, 2025
Financial advisors, what is your volatility game plan for client management?

With targeted "comfort calls" and strategically automated follow-ups, advisors who leverage their CRM systems effectively can show up when clients need them most.