Adrian Johnstone is the CEO and co-founder of Practifi, a performance optimization platform for the wealth management industry. With over 20 years of experience helping advisory firms leverage technology for growth, he offers deep insight into advisors' every day needs. A regular speaker at industry events in Australia and the US, Johnstone is dedicated to building relationships and driving innovation in wealth management.
With targeted "comfort calls" and strategically automated follow-ups, advisors who leverage their CRM systems effectively can show up when clients need them most.