AdvicePay eyes next growth chapter with new president

Kelsey Lewis, president of AdvicePay.

The fintech platform catering to fee-for-service financial planners has elevated a key team member to its executive leadership.

AdvicePay, a fintech platform specializing in fee-for-service financial planning payments and compliance, is embarking on its next chapter with a major leadership announcement.

The fintech provider announced Wednesday that it has promoted Kelsey Lewis to president. The former head of customer success will now serve as the second highest-ranking executive at the company, collaborating with founder and CEO Alan Moore to implement its strategic vision.

She succeeds Mary Moore, AdvicePay’s head of product and development, who had been serving as president on an interim basis.

Lewis initially joined AdvicePay in December 2021 as its first head of customer success, where she played a pivotal role in building a team and system to deliver consistent client satisfaction. During her tenure, the company experienced a 36 percent increase in transaction volume while maintaining all enterprise customers, including many of the biggest broker-dealers and RIAs in the industry.

Mirroring that rise was an increase in fees on the platform in 2023, when the platform saw monthly recurring subscriptions for planning fees go up to $265 per client on average, while quarterly subscriptions saw a 1.6 percent rise to average $968 per client.

“Kelsey has been a key contributor to AdvicePay’s leadership team, and this promotion reflects her commitment to our customers and her passion for furthering AdvicePay’s strong culture and mission,” Alan Moore said in a statement, emphasizing Lewis’s value to the company

The appointment follows an extensive search process involving both internal and external candidates, he said, at the end of which “the board unanimously agreed that Kelsey is the right person to help lead this company into the future.”

In her new role, Lewis will be responsible for managing day-to-day operations across departments while ensuring customer satisfaction remains a top priority. She will also be the primary escalation point for customer issues.

“I am incredibly, deeply honored to take on this new role at AdvicePay, a company whose core values resonate deeply with me,” Lewis said, highlighting how her appointment speaks to a customer-centric orientation at the firm.

The firm recently inked an integration partnership with eMoney Advisor, which aimed to enhance operational efficiencies for users of both platforms by letting them directly transfer AdvicePay-generated documents into their clients’ eMoney vault.

“Having spent most of my career in a customer-facing role, I am acutely aware of their needs and priorities. … I am committed to nurturing the collaborative and people-first culture of AdvicePay as we continue to grow,” she said.