Sequoia Financial joins the private equity party

Sequoia Financial joins the private equity party
The $4.7 billion RIA will use the influx of new capital for a 'durability plan' and to make acquisitions
JUL 07, 2020

Sequoia Financial Group, a $4.7 billion RIA based in Akron, Ohio, has joined the trend in the wealth management space of partnering with private equity investors.

Sequoia announced Tuesday that it sold a minority stake to passive investor Kudu Investment Management, which has investments in 13 wealth and asset management firms and is owned by its employees and White Mountains Insurance Group.

Leon LaBrecque, Sequoia’s chief growth officer, said the decision to take private equity capital is part of a “durability plan.”

“We need a sustainable capital pool,” he said. “When you get to a certain size it’s difficult to create a market for ownership shares. Bringing in an institutional partner gave us the opportunity to let employees still buy shares.”

In addition to helping to diversify the ownership structure, the PE partnership will also enable Sequoia get involved in the merger and acquisition trend.

“We want to do some bigger deals,” LaBrecque said. “We think this whole world has changed so much in last 120 days, and we’re going to see some great opportunities.”

Despite managing nearly $5 billion, Sequoia has not been among the more aggressive buyers in the wealth management space. The firm has made just five acquisitions over the past 15 years, the most recent of which closed in early 2019 when Sequoia acquired LaBrecque’ s firm, LJPR Financial Advisors.

Sequoia is majority-owned by employees and continues to be led by Tom Haught, founder and CEO.

“In our pursuit of building an enduring firm, we are creating generational capital that will strengthen us now and offer durability and continuity for the future,” Haught said. “Kudu’s investment will help accelerate our U.S. expansion plans and support our mission, which is to be our clients’ most trusted adviser.”

Latest News

Edward Jones announces C-suite shakeup with eye toward next chapter
Edward Jones announces C-suite shakeup with eye toward next chapter

The leadership changes coming in June, which also include wealth management and digital unit heads, come as the firm pushes to offer more comprehensive services.

Harvard muni bonds a buy amid battle with Trump White House, Barclays says
Harvard muni bonds a buy amid battle with Trump White House, Barclays says

Strategist sees relatively little risk of the university losing its tax-exempt status, which could pose opportunity for investors with a "longer time horizon."

The great wealth transfer demands a wealth management revolution
The great wealth transfer demands a wealth management revolution

As the next generation of investors take their turn, advisors have to strike a fine balance between embracing new technology and building human connections.

Independent Financial Group taps industry veteran Keefe as new president, COO
Independent Financial Group taps industry veteran Keefe as new president, COO

IFG works with 550 producing advisors and generates about $325 million in annual revenue, said Dave Fischer, the company's co-founder and chief marketing officer.

Net Positive Consortium gains momentum with new members, first strategic partner
Net Positive Consortium gains momentum with new members, first strategic partner

Five new RIAs are joining the industry coalition promoting firm-level impact across workforce, client, community and environmental goals.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.