We’re a beacon of trust in our community, finalist says

One of the most rewarding and biggest achievements of Travis Sholin’s career to date is being able to help 100 business owners, 40 of whom are first-generation immigrants in the United States.

“We’re very proud of that and it’s all through referrals,” the CEO and family wealth advisor at Nebraska-based Keystone Financial Services says. “They needed someone they could trust and we’ve been that beacon in our community. We’ve got a good reputation for that.”

Building that reputation has certainly paid off as Sholin is being recognized for as an InvestmentNews Awards 2024 Excellence Awardee, with the winners announced on June 20 at 583 Park Avenue, New York City in a glitzy, red carpet ceremony. Click here to register to attend.

Sholin’s niche serving small business owners is a reward of itself as he’s able to help the extremely successful, multi-million-dollar clients make smart financial decisions. “They have no idea what to do with [all the money] or who to trust. Building that trust and helping them is extremely rewarding.

“This is not just about money for us, our hearts are in this wholeheartedly. Our clients, our family, we care about them like they’re our own. And it means a lot for us to do that.”

While the firm may be growing fast, he highlights he wants to grow responsibly. Part of this responsibility means taking other junior advisors under his wing.

“We offer a place for people to come, no matter where they are. We meet them where they’re at. We help them get started and we show them the long-term game,” he says. “We do a lot of education in the community, whether it’s teaching at universities, or speaking to nonprofits about financial literacy and basic education.”

When he’s not at the firm, you can find him teaching part-time at Creighton University and the University of Nebraska at Omaha. He believes educating and training the next generation is of upmost importance and having practitioners in the classroom helps diversify their education experience.

At the end of the day, he says financial advisors are educators. “We’re out there educating our community, to the best of our ability so that they can become successful and understand what’s going on with business and finance, regardless of net worth.”

For more details about the InvestmentNews Awards, including a list of all finalists and details of how to attend, follow this link.